Besides, they are not stable as Russia doesn’t belong to the most important international organizations. Therefore, this country usually leads an independent policy, which is generally concentrated on the country itself. Although so far there was no appropriate advertisement for building a business in this country, we need to not forget that this market has a significant potential. Above all, it is referred to the fact that regards Russian GOST we can increase our chances on the market, which is considered to be one of those, which lacks rivalry the most (more of gost Russia). Therefore, if a company manages to expand on it successfully, it might boost its revenues considerably.
On the other side, without investments in obtaining GOST certification we can find it pretty difficult to observe attractive results and capture satisfactory market share in Russia. Furthermore, we ought to also keep in mind that it is very popular and broadly respected among Russian clients. As a result, if a product made by a foreign company, regardless of its standard, hasn’t obtained such a certificate, it is not really likely at all to be obtained by diverse customers. This indicates that obtaining so called Russian GOST is these days almost a necessity for companies, who would like to open their branches in Russia (etc.).
To conclude, being active on the Russian market nowadays is related to no doubt with obtaining GOST certification. The mentality of the local customers towards this document makes it almost impossible for a foreign product to achieve good results and sales numbers without investing satisfactory amount of money in obtaining it.